Rotary Club of Uyo Metropolis: Our Membership Growth Story
To us in Rotary Club of Uyo Metropolis, the quest for membership increase equates support for individual and collective growth; it means offering members opportunity for personal development through the creation of diverse and engaging atmosphere.
The Rotary Club of Uyo Metropolis was chartered in 2008. It has to its credit the charter of one Interact Club (Interact Club of Tower of Ivory School); one Rotary Community Corps (Rotary Community Corps of Afaha Ube ) and three Rotary Clubs; two surviving and one extinguished (Rotary Club of Abak Metropolis, Rotary Club of Uyo Capital City and Rotary Club of Ikot Ekpene-Raffia City respectively).
Starting the Rotary year with twenty five (25) members, the Rotary Club of Uyo Metropolis has grown to become the third largest club in Akwa Ibom State; this measurement is in terms of membership strength. Remarkably, the club achieved this within the first three months of the Rotary year by recording a growth rate of more than 100%; moving its membership record from 25 to 52.
Our Growth Strategy:
In recognition of the District goal for membership gain, we went back to the drawing board, to re-examine our existing approach and adapt accordingly. We decided to adopt the Functional Strategy approach in managing affairs of the Club. Implicitly, we focused on developing key elements that provide us with significant edges. By diagnosing functional strategies inherent in our schedules and activities as a club and adapting to identified needs to suit objectives, we have succeeded in positioning our club as a destination individuals want to associate with. This achievement could be attributed to our meetings being laced with creatively inspired activities that support analytical and soft skill development.
The areas we applied this techniques were: Club fellowships; Club meetings; Social activities, Projects executed and Public image activities.
- Club Fellowship: We held high the reason why Rotary International gives time for fellowship before club meetings. Our 6pm weekly club meetings are preceded by club fellowship which commences by 5:30pm. During the fellowship, members and guests are treated to light refreshments and interesting board games. The games include Scrabble, Ayo, Chess, Checker, Dart, Ludo and so on. Some of the remarkable gains of the fellowship time include: improved friendship between members and guests, early turn up for club meetings, increased participation in club activities among others.
- Club Meetings: We ensure our meetings are very interactive and there is a take home for everyone. This we achieve by hosting a segment tagged ‘News around the World’. This segment requires members and guests engaging in discourses that centre on recent happenings around the world. Intermittently, we have professionals lead us in discussions that bother on the improvement of human concerns. With these inclusions, our meetings are always building anticipations and recording high attendance.
- Social Activities: We are intentional about including families in our affairs as a club. We create activities that encourage members and guests to bring in their families. So far, we have had two robust social activities. The first was tagged ‘Holiday Time Out’, it happened on a public holiday so members and guests were able to attend with their families. It featured aerobics, swimming, board games, table tennis, gym session, football and picnic. The second was tagged ‘Beach Fellowship’. During the beach fellowship which held at Ibeno Beach, we met with the District Governor and Rotarians from Imo State and had a very rewarding fellowship.
- Project Execution: In serving humanity through execution of high impact projects, we collaborate with stakeholders in the society who come in and share with us their knowledge and skills. We’ve had stakeholders develop communique from our projects to serve as an institutional recommendation in addressing different vices in the society. We also identify with other service organisations in our community and get them involved in our projects. So far, we have a budding relationship with Lions, JCI, Global Shapers and Toastmasters. We also introduced activities that encourage community relations; such was the Club’s Business and Cultural Dinner that had the president and members of the Hausa, Yoruba and Igbo Communities in Akwa Ibom State participate. Also involved were the leadership of Mboho Mkparawa Ibibio, Ati Annang and Oron Union. Our choice of projects are always informed by identified needs, and in carrying out the project we recognize and involve the community leaders and members. This act of ours led to us having Eteidung Gabriel Edet (The Village Head of Afaha Ube) willingly offer himself for membership in Rotary. The Afaha Ube Community is one of the communities that have benefitted greatly from the projects of Rotary.
- Public Image Activities: Continuously, we tell our stories in the most compelling manner. We highlight our score points, the impact achieved as well as the local indices that made the project possible. We actively engage with media practitioners who become involved in our projects and help carry our stories. We also ensure our club bulletin (soft and hard copies) are distributed beyond Rotary circles. Additionally, we maintain an active presence in the virtual space, employing both the club’s social media handles and members’ personal handles to report our activities. Importantly too, we never stop inviting guests to our club activities.
The Rotary Club of Uyo Metropolis is very intentional about promoting the ideals of Rotary and increasing her asset (members). We have commenced a 15 minutes Rotary Radio Fellowship which currently airs on two radio stations (AKBC and Comfort FM). We use this radio fellowship to conscientious the public on the benefits of Rotary membership. Constantly, we explore new avenues of attracting new members while ensuring we retain the old ones.
Watch out for our next membership development story . . . there is no stopping us!
Rtn Ini Ememobong, PHF